CZINKOTA, Michael R.
MARKETING INTERNACIONAL
Editorial Thomson
KEEGAN, Warren J.
Marketing Global
Editorial Prentice Hall.
LAMBIN, Jean Jacques.
Marketing Estratégico
Editorial Mc Graw Hill.
STANTON, William – ETZEL – Michael - WALKER, Bruce.
FUNDAMENTOS DE MARKETING
Editorial McGraw-Hill
KOTLER, Philip – ARMSTRONG, Gary.
MERCADOTECNIA
Editorial Prentice-Hall
PÁGINAS WEB
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